Product catalogs are crucial, especially if your business is a business that sells forms or goods such as food products and wall paint products because both products require real and concrete evidence to arouse customer interest in the product so that it results in transactions.
In this review, we will discuss in depth about how to create catalog products so that the products you sell look cool and can arouse the curiosity of customers.
The Importance of Having Catalog Products
Generally, a product catalog contains information about the products sold by a business. This information can include starting from the explanation of the product, the price of the product, the original image of the product and other information that can add or help consumers understand the product.
For example, if the business is a business in the real estate sector, then the business must show the dimensions of the real estate product which contains images of the house offered, the type of house, the price of the house, a sketch of the floor plan and other benefits that can be obtained by customers if they buy the house.
However, not infrequently we still often encounter product catalogs whose contents do not match the reality. Whereas the way to make a good and correct product catalog is to display a catalog that matches the original appearance, this certainly makes customers feel cheated.
Therefore, as a businessman, you must create a product catalog by paying attention to the purpose, function and components that should be in the product catalog and list them honestly.
Purpose of Product Catalog
Well, before you start making a product catalog, you must first know the purpose of the catalog to make it easier for you to make the catalog. The most important thing is to convey the details of the products you offer and for other purposes can be read after this:
1. Helping Customers Make Choices
The presence of this product catalog is an effort to make it easier or even faster for customers to choose products. When customers feel that they have found the desired choice, surely the feeling of doubt will disappear and then choose to immediately carry out the transaction.
2. Increase Brand Awareness
Presenting a product catalog means that you as a businessman are a businessman who cares about strategies to market products well. The reason is, the presence of this product catalog means helping you in order to strengthen the business identity and also the brand image of the business being carried out.
3. Provide Important Information
Through the catalog, you as a businessman can also provide information about your product such as how the product specifications are, how the product can be used to other descriptions that can support the advantages of the product.
4. Help in Managing Product Stock
Apart from providing descriptions in the catalog, you can also add other information, for example, such as notifying the remaining availability of the product so as to create a sense of wanting to buy or you can also offer promos (discounts, flash sales, other attractive promos), then you can also highlight the latest products or superior products that are on the rise.
Crucial Components in a Product Catalog
It should not be careless, how to make this product catalog must pay attention to what components must be in the catalog. The reason is that this catalog functions to visually captivate customers in the form of attractive or unique images accompanied by clear brief descriptions.
Here are the mandatory components in the product catalog:
1. Product Name and Description
Giving a relevant product name accompanied by a brief and clear description is something that will make it easier for customers to find out what kind of product it is.
2. Product Image
The existence of a clear product name and description as well as a real product image, this will increase the customer’s trust and desire to get the product. Therefore, try to use product images that are the result of your own portrait.
3. Product Specifications
Adding product specification information has benefits for customers in comparing one product with another so that customers can make this for customer consideration to decide whether to buy or not.
4. Product Price
In how to create a product catalog, you must not leave the product price. This product price is what customers usually really want to know. Here, generally customers will match the budget first if they want to buy.
5. Other Relevant Information
If there is information that is still related to the products in your product catalog, just add it. Such as product availability or requiring pre-orders first.
6. Call To Action
Add a sentence to invite customers to buy the product to create a sense of urgency that customers must buy the product immediately. Don’t forget to also tell how customers can get the products you offer.
How to Create an Effective Product Catalog
Make sure you understand about the components that must be in the catalog first. After that, see more about how to create a product catalog below:
1. Attract Customers Through Visual Design
When creating a product catalog, you must pay attention to design elements that allow it to be a supporting element in your product catalog.
Visual designs that are able to captivate are those that pay attention to all types of design elements, which are not just added for no reason. In addition, pay attention to the layout as well so that customers can read coherently.
2. Using Real Photographs
Product catalogs that contain product images with their own portraits certainly increase customer confidence that the products they want to get are genuine products, aka no trickery, so that they increase their confidence to make transactions.
3. Consistent in Branding
Having your own branding style can be a hallmark of your product catalog. For example, continue to use the same text style, predetermined branding colors and other characteristics that can show the uniqueness of your product as well.
4. Give Special Offers
Eleven-twelve with the Call To Action (CTA) function, providing an attractive offer can also attract customers because who doesn’t like promos?
Make offers such as first purchase gets a discount, buy one get one free or other flashy offers that can lead customers to a transaction.